The main reason for participating in the activity of wrestling (training) is the physical and mental development that comes through the process of individual mastery. 

• Health and wellness.
• Self defense and body awareness.
• Emotional control, wellness, and resilience.
• Mental toughness, work ethic, and self-determination. (grit)
• System thinking and improved mental processing. 
• Self-awareness. 
• Confidence and self-belief.

Just because someone participates in wrestling, doesn’t mean that they will achieve or obtain the benefits that are associated with the sport. 

• You must value personal excellence or high achievement. (goal oriented) 
• You must bring effort and focus to a given task. 
• You must learn to love the process. 
• Your coaches and training environment matters.

The reason for competing (especially at youth level) is to test your abilities and training strategies with others around a shared rule set. 

• Ability to execute techniques and prevent others from executing their techniques.
• Situational awareness
• Chain wrestling
• Mental composure
• Endurance and physical shape

The pursuit of being Elite by athletes from across the state, country, and world, ultimately creates a performance community. This community of people share the admiration and interest for the quest to achieve the highest levels of performance by individuals and teams. 

This is the framework for storytelling in and around the sport that develops economic value. (ie: college, events, brands, coaching, media, podcasts, etc.)

• NCAA Wrestling, the Olympics, and the UFC are the current avenues for professionalism. 
• Social media and internet marketing offers additional income opportunities.
  • NIL (Name, Image, and Likeness), podcasting, brand partnerships, and digital networking.